Our Fruitful History

Banking on the trend of healthy living in the Philippines, Fruitas Holdings, Inc. opened its first “Fruitas” Fresh From Babot’s Farm on February 1, 2002 at SM Manila. Fast forward to 2017, FHI now has more than 800 profitable stores across the Philippines located in prime commercial establishments and institutions.

Since its establishment, FHI has expanded its brand portfolio to include Buko Loco, De Original Jamaican Pattie Shop and Juice Bar, Juice Avenue, Johnn Lemon, Black Pearl, Buko Ni Fruitas, Fruitas Ice Candy to name a few.

The company continues to make a name in the industry with its growth in number of outlets, expansions through acquisitions, and development of new business concepts and formats such as food parks and wine cellars.

Fresh and Affordable Products

Fruitas Holdings, Inc. found its niche in the market by providing fresh and affordable products to the middle class. Most of its products are freshly prepared at the stores and its commissary ensures that products are delivered to the stores are of the freshest quality. These are made possible on its strong internal research and development, marketing team, and supply chain.

Giving Back

Fruitas Holdings, Inc. owes its success to the Filipino community who patronized its products throughout the years.

Aside from providing fresh and healthy beverages, Fruitas Holdings, Inc. gives back to the community through its programs.

Equal Job Opportunity. Deaf-Mute people are trained and employed to become stores’ service crew.

Touched by Fruitas. Selected children of employees and deserving students from beneficiary schools are provided with educational assistance.