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Our Fruitful History

Banking on the trend of healthy living in the Philippines, Fruitas Holdings, Inc. (FHI) opened its first “Fruitas” Fresh From Babot’s Farm on February 1, 2002 at SM Manila. Fast forward to 2017, FHI now has more than 800 profitable stores across the Philippines located in prime commercial establishments and institutions. Since its establishment, FHI has expanded its brand portfolio to include Buko Loco, De Original Jamaican Pattie Shop and Juice Bar, Juice Avenue, Johnn Lemon, Black Pearl, Buko Ni Fruitas, Fruitas Ice Candy to name a few. The company continues to make a name in the industry with its growth in number of outlets, expansions through acquisitions, and development of new business concepts and formats such as food parks and wine cellars.

With more than 20 brands and around 1,000 stores in the Philippines.

Fruitas Holdings, Inc. is the leading group in the food cart industry in the Philippines. Since its flagship stall, Fruitas Fresh from babot's Farm opened in 2002, now has around 1,000 stores in the Philippines and more than 20 brands in its portfolio.
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Careers at Fruitas

As the leading group in the food cart industry, Fruitas Holdings, Inc. strives to have an efficient and effective workforce. To achieve this, it continuously develops its core organizational structure in improving employee skills. It has in-house trainers and facilities in the premises for the continuous training and development of its employees. Hiring includes different age groups, educational attainment and even those with disabilities as front-liners.

Invest with Confidence.

A pioneer in food cart business offering fresh food and beverages, propelled by fresh ideas and concepts, expanding into food parks, wine cellars, and other fresh dining ventures.