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Corporate Structure

Fruitas Holdings, Inc. (“FHI”) serves as the holding company of food and beverage kiosk operators with 24 activebrands across its portfolio. As of Dec. 31, 2019, it has a total of 1,068 stores across the Philippines. The Group serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meatfilled pastries, and lechon (roasted pig), among other products.
FHI traces its roots from Lush Enterprises Corporation (“LEC”), which was incorporated by Mr. Lester Yu in 2000. LEC opened its first “Fruitas Fresh from Babot’s Farm” store in 2002 at SM Manila. Fast forward to 2019, FHI has more than 1,000 stores across the Philippines generally located in prime commercial establishments and institutions. Since its establishment, FHI, its Subsidiaries, and other indirect subsidiaries Green Empire International Limited and Oceanic Limited (the “Group”), has expanded its brand portfolio to include Buko Loco, Buko ni Fruitas, Juice Avenue, Johnn Lemon, Black Pearl, Tea Rex, De Original Jamaican Pattie Shop and Juice Bar, The Mango Farm, and Sabroso Lechon to name a few. The Group continues to make its mark in the industry through the growth of its store network, expansion through acquisitions, and development of new business concepts and formats. In addition, FHI through one of its subsidiaries, Fruitasgroup Incorporated (“FGI”), operates 2 foodparks which are both situated in Quezon City, Philippines.

Top 20 Shareholders


Class of Shares


% Holdings

Shareholder: 1. To be updated

Citizenship: --

Class of Shares: --

Subscription: --

% Holdings: --

Organization Structure

Board of Directors

Rogelio M. Guadalquiver


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Lester C. Yu


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Calvin F. Chua

Director and Chief Financial Adviser

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Bambi E. Donato

Independent Director

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Dennis T. Beng Hui

Independent Director

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Shirley O. Tan

Independent Director

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Key Management Team

Roselyn A. Legaspi

Managing Director - Visayas and Mindanao

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Madelene T. Sayson

Chief Operating Officer

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Lerma C. Fajardo

Deputy CFO and Comptroller

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Rushell A. Salvador

Vice President - Compliance Officer

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Marvin C. Yu

Corporate Secretary

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Juneil P. Torio

Investor Relations Officer

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Investment Highlights & Presentation

Corporate Updates based on Prospectus

To be updated

Presentations & Reports

Annual Reports
Investor Presentations
Industry Rankings

Financial Reports

2019 Consolidated AFS Fruitas Holdings Inc.

1H2019 Consolidated AFS Fruitas Holdings Inc.

2018 Consolidated AFS Fruitas Holdings Inc.

2017 Consolidated AFS Fruitas Holdings Inc.

As of Nov. 29, 2019



November 14, 2019


3.79 MB


January 1, 2020

To be updated

To be updated

Financial Calendar Report

For investor-related questions, please contact:

Mr. Juneil P. Torio

Investor Relations Officer

Fruitas Headquarters

60 Cordillera St. corner E. Rodriguez Sr. Ave.,

Brgy. Doña Josefa, Quezon City Philippines


Frequently Asked Questions

A: An FHI franchisee possesses strong entrepreneurial and leadership skills. He/she must be financially capable to fund the investment and willing to be hands-on with the operations side of the business.

A: The prospective franchisees should provide their target location. Our team will assist in evaluating the site upon confirmation of the franchise package.

A: The floor area for a store is ideally 4 to 6 square meters only.

A: It is the responsibility of the franchisee to hire manpower (service crew) for store operations. The salaries and benefits of the service crew will be provided by the franchisee.

A: The service crew must complete the training and evaluation for a minimum of 10 days.

A: We are an ALL IN PACKAGE.

A: After being awarded with a franchise, a franchisee is responsible for the overall management of his or her business. This includes but is not limited to the management of the overall operations, manpower and control of inventory.

The franchisee is also bound by the Franchise Agreement to uphold all the provisions within the contract to promote and protect the FRUITAS brand.



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