↑0.05 (4.55%)

    As of August 17, 2022

  • Press Releases


    Disclosure Type

    Corporate Structure

    Fruitas Holdings, Inc. (“FHI”) serves as the holding company of food and beverage kiosk operators with 24 activebrands across its portfolio. As of Dec. 31, 2019, it has a total of 1,068 stores across the Philippines. The Group serves Philippine consumers daily with fresh fruit shakes and juices, lemonade, coolers, milk tea, desserts, meatfilled pastries, and lechon (roasted pig), among other products.
    FHI traces its roots from Lush Enterprises Corporation (“LEC”), which was incorporated by Mr. Lester Yu in 2000. LEC opened its first “Fruitas Fresh from Babot’s Farm” store in 2002 at SM Manila. Fast forward to 2019, FHI has more than 1,000 stores across the Philippines generally located in prime commercial establishments and institutions. Since its establishment, FHI, its Subsidiaries, and other indirect subsidiaries Green Empire International Limited and Oceanic Limited (the “Group”), has expanded its brand portfolio to include Buko Loco, Buko ni Fruitas, Juice Avenue, Johnn Lemon, Black Pearl, Tea Rex, De Original Jamaican Pattie Shop and Juice Bar, The Mango Farm, and Sabroso Lechon to name a few. The Group continues to make its mark in the industry through the growth of its store network, expansion through acquisitions, and development of new business concepts and formats. In addition, FHI through one of its subsidiaries, Fruitasgroup Incorporated (“FGI”), operates 2 foodparks which are both situated in Quezon City, Philippines.

    Top 20 Shareholders


    Class of Shares


    % Holdings

    Shareholder: 1. To be updated

    Citizenship: --

    Class of Shares: --

    Subscription: --

    % Holdings: --

    Organization Structure

    Board of Directors

    Rogelio M. Guadalquiver


    View Details


    Director, President, and CEO

    View Details

    Lester C. Yu

    Director, President, and CEO

    View Details

    Calvin F. Chua

    Director and Chief Financial Adviser

    View Details


    Independent Director

    View Details

    Madelene T. Sayson

    Director and Chief Operating Officer

    View Details

    Bambi E. Donato

    Independent Director

    View Details

    Dennis T. Beng Hui

    Independent Director

    View Details

    Shirley O. Tan

    Independent Director

    View Details

    Key Management Team

    Roselyn A. Legaspi

    Managing Director - Visayas and Mindanao

    View Details


    Director and Chief Operating Officer

    View Details

    Lerma C. Fajardo

    Deputy CFO and Comptroller

    View Details

    Rushell A. Salvador

    Vice President - Compliance Officer

    View Details

    Marvin C. Yu

    Corporate Secretary

    View Details

    Juneil P. Torio

    Chief Financial Officer, Treasurer, and Investor Relations Officer

    View Details

    Investment Highlights & Presentation

    Corporate Updates based on Prospectus

    To be updated

    Presentations & Reports

    Annual Reports
    Investor Presentations
    Industry Rankings

    Financial Reports





    1 2 3 4

    As of Nov. 29, 2019



    November 14, 2019


    3.79 MB


    January 1, 2020

    To be updated

    To be updated

    Financial Calendar Report

    For investor-related questions, please contact:

    Mr. Juneil P. Torio

    Investor Relations Officer

    Fruitas Headquarters

    60 Cordillera St. corner E. Rodriguez Sr. Ave.,

    Brgy. Doña Josefa, Quezon City Philippines


    Frequently Asked Questions

    A: An FHI franchisee possesses strong entrepreneurial and leadership skills. He/she must be financially capable to fund the investment and willing to be hands-on with the operations side of the business.

    A: The prospective franchisees should provide their target location. Our team will assist in evaluating the site upon confirmation of the franchise package.

    A: The floor area for a store is ideally 4 to 6 square meters only.

    A: It is the responsibility of the franchisee to hire manpower (service crew) for store operations. The salaries and benefits of the service crew will be provided by the franchisee.

    A: The service crew must complete the training and evaluation for a minimum of 10 days.

    A: We are an ALL IN PACKAGE.

    A: After being awarded with a franchise, a franchisee is responsible for the overall management of his or her business. This includes but is not limited to the management of the overall operations, manpower and control of inventory.

    The franchisee is also bound by the Franchise Agreement to uphold all the provisions within the contract to promote and protect the FRUITAS brand.



    Contact Details

    Company:First Metro Securities Brokerage Corporation

    Name:Estella Villamiel – Sr. Research Analyst

    Contact Details:

    Tel #:

    Email: evillamiel@firstmetsosec.com.ph

    Company:Regina Capital Development Cor.

    Name:Arielle Santos – Research Analyst

    Contact Details:

    Tel #:

    Email: adsantos@reginacapital.com

    Company:AP Securities, Inc.

    Name:Rachel Cruz – Research Analyst

    Contact Details:

    Tel #:

    Email: rachcruz@aps.com.ph

    Company:Philstocks Financial, Inc.

    Name:Claire Alviar – Research Associate

    Contact Details:

    Tel #:

    Email: calviar@philstocks.ph

    Company:COL Financial Group, Inc.

    Name:Kerwin Chan – Research Analyst

    Contact Details:

    Tel #:

    Email: kerwin.chan@colfinancial.com

    Company:China Bank Securities Corp.

    Name:Stephen Oliveros – Research Analyst

    Contact Details:

    Tel #:

    Email: sgyoliveros@chinabank.ph