The 2016 Presidential Elections is fast approaching and Filipinos have been very vocal about their views and opinions on their presidential bets.

This election year, Fruitas came up with a campaign entitled “Vote for a Fresh Fruit-ure”. The term “Fresh Fruit-ure” was coined with the aim to help our fellow Filipinos gain a fresh perspective when choosing the country’s next leader. The campaign’s prime objective is to encourage Filipinos to dig deeper and choose their “fruiture” leader by asking the question “What makes a great leader?”